It was 1933 and in Chicago, Illinois it was the end of Prohibition; Chicago’s cocktail scene was an unmatched experience due to the breadth of the city’s drinking establishments. It was a hard-drinking city that Prohibition couldn’t shut down.
During Prohibition bootleggers were easily importing alcohol into the U.S. and two enterprising businessmen named Jerusalem and Rode began creating cocktail mixes in their Chicago storefront for an underground speakeasy bartender. Soon named JERO for the two partners, their premium cocktail mixers were popular and are now considered one of America’s most esteemed and oldest.